Privacy Policy

Angel Brand inc. ingredients and our affiliates worldwide understand the importance of privacy to you. This Privacy Statement summarizes what personal information we may collect, how we may use this information, and other important topics relating to your privacy and data protection.


It is Angel Brand's policy to comply with all applicable privacy and data protection laws. This commitment reflects the value we place on earning and keeping the trust of our customers, business partners and others who share their personal information with us.


This Privacy Statement applies to all websites and mobile applications (“apps”) operated by or on behalf of Angel Brand. It also applies to personal information Angel Brand may otherwise collect: (i) through our products and services; (ii) when you interact with us by means other than an Angel Brand website or app, for example, in person, by telephone, or at a trade show or training; and (iii) from our customers, distributors, suppliers, vendors, and other business partners (collectively “Business Partners”).


General Principles of Angel Brand's Collection, Use and Disclosure of Personal Information


In this Privacy Statement, “personal data” or “personal information” shall mean any information about an individual who can be identified from that information or from that information combined with other information to which we are likely to have access, including without limitation, information such as name, address, telephone number, email address, identification numbers, location data, and online identifiers.


Additionally, “process” or “processing” means any operation which is performed upon personal information, whether or not by automatic means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, acquisition, holding, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.

To the extent required by applicable law, wherever Angel Brand collects personal information, Angel Brand will:

  • provide notice to you about our data practices;
  • collect your personal information only for the specified and legitimate purposes. The information we collect will be relevant, adequate, and not excessive for the purposes for which it is collected;
  • process your personal information in a manner consistent with the purposes for which it was collected or to which you consented;
  • take reasonable steps to ensure that your personal information is reliable for its intended use, accurate, complete, and, where necessary, kept up to date; and
  • take appropriate measures, by contract or otherwise, to provide adequate protection for personal information that is disclosed to a third party or transferred to another country, including transfers within Angel Brand.


You have choices about the personal information you provide to Angel Brand. You may choose not to provide information that we request, but if you do so, we may not be able to provide you a relevant service or a particular feature for an Angel Brand website, app, or product.


Personal Information Angel Brand Collects


Angel Brand collects the following types of personal information -

Information You Provide:

  • contact information, such as your name, company name, job title, address, email address, and phone number; 
  • additional information about you to help us get to know you better, such as your gender, age, date of birth, nationality, marital status, details of dependents, employment history, professional associations and registration numbers, information about how you use our products, and demographic information;
  • financial information needed to process sales and purchases, such as credit card or account information or tax identification numbers;
  • log-in information, including, if applicable, social media account information for login purposes;
  • comments, questions, opinions, requests and orders or sales you may make; and
  • as applicable to our farmers and suppliers, information such as the geolocation of farms or businesses, product yields and related analytical information regarding farms or businesses such as inventories and farming methods, financial data such as financing information, pricing, wages, and farmer/supplier identification information such as photographs, signatures, and certificates verifying identity and education.

Information from Business Partners and other Third Parties:

  • Angel Brand collects personal information through our Business Partners. This information may include contact information, such as name, company name, job title, address, email address, phone number, education, purchase and sale information.
  • Angel Brand also obtains personal information from other third-party sources, including publicly and commercially available sources. 

Information Automatically Gathered from Your Device:

  • Angel Brand collects technical information about your device, such as device and advertising identifiers, browser type, pages you view and the general manner while navigating the site, location data, Internet Protocol (“IP”) address, operating system, date and time of your visit and certain server logs for system administration purposes. Angel Brand collects this information automatically from your device and web browser through cookies and similar technologies.


Cookies and Similar Technologies


A "cookie" is a file of information placed on your device when you visit a website. Cookies and similar technologies can enhance your user experience by saving your preferences and personalizing your online experience.


Certain jurisdictions require that your consent is provided before the use of certain cookies when you visit Angel Brand websites. If you access an Angel Brand website from one of these countries, you will be presented with information regarding your options via a cookie consent banner, including the option to accept or reject such cookies. You will be able to change such settings on the cookie consent banner.


There are certain cookies which are strictly necessary to the performance of our website which cannot be rejected.


How Angel Brand Uses Your Personal Information


Angel Brand uses your personal information to:


Develop and manage our relationships with you and our Business Partners. This includes: (i) delivering services or carrying out transactions that you have requested; (ii) providing information about Angel Brand products, services, transactions, and advertisements, that may be of interest to you; (iii) providing you a more consistent experience in interacting with Angel Brand, including by learning more about you and how you use and interact with Angel Brand websites, apps, products, and services; (iv) planning, managing, and performing under our contractual relationships with you; (v) providing after-sales support to you; and (vi) in the case of farmers, providing farm-management plans and enhancing farming capabilities.



Communicate with you. This includes: (i) informing you of Angel Brand products, services, events and promotional activities that you requested or may be of interest to you; (ii) providing information about relevant Angel Brand products, services, and transactions, including, for example, pricing information, technical data, invoice, shipping, or production information, warranty or recall information, or information about product or service improvements; (iii) responding to questions or inquiries that you make, including customer service requests; and (iv) inviting you to participate in, or informing you of the results of, customer satisfaction or market research surveys.


Provide and improve our websites, apps, products, and services. This includes: (i) customizing them to your preferences or interests, making them more compatible with your technology, or otherwise making them easier to use; (ii) maintaining the security of and otherwise protecting them; and (iii) and developing new websites, apps, products and services.


Address legal issues. This includes: (i) complying with our obligations to retain certain business records for defined retention periods; (ii) establishing, exercising, or defending legal claims; (iii) complying with laws, regulations, court orders, or other legal process; (iv) detecting, preventing, and responding to fraud, intellectual property infringement, violation of our contracts or agreements, violations of law, or other misuse of Angel Brand websites, apps, products or services; and (v) protecting Angel Brand rights or property, or yours or others’ health, safety, welfare, rights, or property.


Process with your consent. We also use your personal information for other uses consistent with the context in which the information was collected or with your consent. Where you provide us with the personal data of any other individual, including any employee that is involved in farming operations or a family member, you confirm that you have notified the individual of the purposes to which you are providing Angel Brand with that third party's personal data and you have obtained the person's consent or that you are legally authorized to consent on their behalf to providing Angel Brand with that person's personal data.


In certain jurisdictions, consent is the primary ground on which personal data may be processed by an organization. In those jurisdictions, processing personal data in connection with the performance of a contract or legitimate purposes is not recognised as an accepted ground on which personal data may be processed.  Accordingly, if you are a resident in such a jurisdiction, you agree that consent will be the ground on which Angel Brand will process your personal data instead of performance of a contract or legitimate purposes. 


Note that we can anonymize or aggregate any of the information we collect and use it for any purpose, including for research and product-development purposes. Such information will not identify you individually.


When We Share Your Personal Information


We will not disclose your personal information except under a lawful and measured basis as follows:


  • Support services. We also share your personal information with third parties we hire to perform support services for us. These third parties are required to use the personal information we share with them only to perform services on our behalf and to treat your personal information in compliance with all applicable privacy and data protection laws.
  • Business partners. In some cases, we will share your personal information with third parties who partner with us to provide products and services to our customers, such as distributors in our commercial operations or even with non-governmental organizations who share in our commitment to traceability and sustainability when it comes to farmer and sourcing data. If we do so, we require these third parties to use that information in a manner consistent with this Privacy Statement, any applicable Specific Privacy Statements, and all applicable privacy and data protection laws.
  • Legal obligations. We will also share your personal information with third parties when we have a good faith and belief that disclosure is necessary: (i) to comply with a law, regulation, court order, or other legal process; (ii) to detect, prevent, and respond to fraud, intellectual property infringement, violation of our contracts or agreements, violation of law, or other misuse of Angel Brand websites, apps, products or services; (iii) to protect Angel Brand's rights or property or yours or others’ health, safety, welfare, rights, or property; or (iv) under similar circumstances. If such an event occurs, we will take appropriate steps to protect your personal information.
  • Sale of business. In the event that our business is sold or integrated with another business, your details will be disclosed to our advisers and any prospective purchaser’s adviser and will be passed to the new owners of the business.
  • With permission/at your request. We will also share your information with your permission or at your request.
  • Anonymously. We share anonymised or aggregated information internally and with third parties for any purpose. Such information will not identify you individually.


Security of Your Personal Information


Angel Brand maintains reasonable safeguards to protect the confidentiality, security, and integrity of your personal information. Although we use security measures to help protect your personal information against unauthorized disclosure, we cannot guarantee the security of information provided over the internet and will not be responsible for breaches of security beyond our reasonable control.


Retention of Your Personal Information


There are legal requirements for which we keep some types of data for specific periods of time. Angel Brand will retain your personal information in accordance with applicable data protection legislation but in any case, for no longer than is strictly necessary for the purposes for which the data was collected. How long we keep your personal information will vary and will depend on the purpose and use of information collected.




We do not collect and process the personal data of children under the relevant minimum age under applicable local legal requirements except for specific services and upon the consent of the holder of parental responsibility.


Links to Other Websites


We have links to other apps, plugins, or websites that are not owned or controlled by Angel Brand. We are not responsible for the security or privacy of any information collected by such apps or websites. You should exercise caution and review the privacy statements applicable to the third-party websites and services you use. The use of online tracking mechanism by those third-party websites and services is subject to those third parties' own privacy policies, and not this Privacy Statement.


Legal Basis for Processing


We will not process personal data without having a lawful reason to do so. We process your personal data where necessary for the performance of a contract to which you are a party, or when it is necessary for compliance with a legal obligation or where required, with your prior consent. We also process your personal data for Angel Brand's legitimate interests except where such interests are overridden by your interests or fundamental rights and freedoms. Specifically, the legal bases for the various ways we process your personal information (listed and explained above in the section, “How Angel Brand uses your personal information”) are as follows:


How Angel Brand uses Your Personal Information

Legal Basis

Develop and manage our relationships with you and our Business Partners

Legitimate interest, and when a contractual relationship exists, in order to fulfil our contractual obligations to you

Provide Traceability in the Supply Chain

Legitimate interest

Foster Careers

Legitimate interest

Communicate with you regarding services you are party to

Legitimate interest

Provide and improve our websites, apps, products, and services

Legitimate interest

Address legal issues

Legal obligation

Manage office visitors

Legitimate interest

Marketing communications and analytics



Your Rights


The law gives you certain rights in respect of the information we collect from you. Among these rights, you have the right to ask us for a copy of your personal data, to verify, correct, or restrict (stop any active) processing of your personal data.


In addition, you can object to the processing of your personal data in some circumstances (namely, where we don’t have to process the data to meet a contractual or other legal requirement, or where we are using the data for direct marketing).


These rights may be limited, for example if fulfilling your request would reveal personal data about another person, or if you ask us to delete information which we are required by law to keep or have compelling legitimate interests in keeping.


You have choices about the personal information you provide Angel Brand. You may choose not to provide information that we request, but if you do so, we may not be able to provide you a relevant service or a particular feature for an Angel Brand website, app, or product.


If you want to exercise or inquire as to any of these above-mentioned rights, you can email us at the address below.


In your email, clearly state your request and specify the Angel Brand website or app your request refers to and we will direct your request to the appropriate data controller. If you have unresolved concerns, you have the right to complain to an appropriate data protection authority where you live, work or where you believe a breach may have occurred.


Changes to this Privacy Statement


Where we add new features and functionality to our products and services, we reserve the right to update this Privacy Statement from time to time without notice to you by posting the updates on our website or apps. Any updates will become effective immediately after posting and will apply to all information collected about you, or where required, upon your consent. You are free to decide whether to accept a modified version of this Privacy Statement. If you do not agree to the amendments, you must cease further use of all our websites or apps.